I. Program Educational Objectives
Three to five years after graduation, the BS in Business Administration major in Marketing Management alumni shall:

  1. be employed in the field of marketing management;
  2. possess globally competitive skills;
  3. demonstrate personal dignity and integrity; and
  4. engage in community development or nation-building. 

II. Student Outcomes
By the time of graduation, the students will be able to:

  1. Perform the basic functions of management such as planning, organizing, staffing, directing and controlling;
  2. Apply the basic concepts that underlie each functional areas of business and employ those concepts in various business situations;
  3. Select the proper decision tools to critically, analytically and creatively solve problems and drive results;
  4. Express one-self clearly and communicate effectively with stakeholders both in oral and written forms;
  5. Apply information and communication technology (ICT) skills as required by the business environment;
  6. Work effectively with other stakeholders and manage conflict in the workplace;
  7. Plan and implement business related activities;
  8. Demonstrate corporate citizenship and social responsibility;
  9. Exercise high personal moral and ethical standards;
  10. Analyze the business environment for strategic direction;
  11. Prepare operational plans;
  12. Innovate business ideas based on emerging industry;
  13. Manage a strategic business unit for economic sustainability;
  14. Conduct business research; and
  15. Preserve and promote Filipino historical and cultural heritage.