I. Program Educational Objectives
Three to five years after graduation, the BS in Business Administration major in Marketing Management alumni shall:

1. be employed in the field of marketing management;
2. possess globally competitive skills;
3. demonstrate personal dignity and integrity; and
4. engage in community development or nation-building. 

II. Student Outcomes
By the time of graduation, the students will be able to:

1. Perform the basic functions of management such as planning, organizing, staffing, directing and controlling;
2. Apply the basic concepts that underlie each functional areas of business and employ those concepts in various business situations;
3. Select the proper decision tools to critically, analytically and creatively solve problems and drive results;
4. Express one-self clearly and communicate effectively with stakeholders both in oral and written forms;
5. Apply information and communication technology (ICT) skills as required by the business environment;
6. Work effectively with other stakeholders and manage conflict in the workplace;
7. Plan and implement business related activities;
8. Demonstrate corporate citizenship and social responsibility;
9. Exercise high personal moral and ethical standards;
10. Analyze the business environment for strategic direction;
11. Prepare operational plans;
12. Innovate business ideas based on emerging industry;
13. Manage a strategic business unit for economic sustainability;
14. Conduct business research; and
15. Preserve and promote Filipino historical and cultural heritage.